Gerald Ratner - The Rise and Fall,,,and Rise Again

In 1991 Gerald Ratner was booked to make what should have been an everyday
speech at the Institute of Directors, Should have been, When the words 'total
crap' come out of his mouth in connection with a decanter and glasses set sold by
his company, H, Samuel, it all turned out slightly different, The Rise and Fall,,,And
Rise Again tells the full story, in Gerald Ratner's own words, of what lead him to
that point at the IoD, the horror of what happened in the immediate aftermath,
the fallout and the comeback, This is the fi rst time Gerald Ratner has given his side
of the story, And what a story it is, You'll fi nd out:
* How he wiped £500m off the value of his own company virtually overnight
* All the details about the initial gaffe and how he compounded it by remarking
that some of the earrings were 'cheaper than an M&S prawn sandwich but
probably wouldn't last as long'
* How 'doing a Ratner' has entered into the vocabulary of British business
* The wilderness years sitting glued to the sofa in front of Countdown
* How he has bounced back, rediscovering his entrepreneurial spark by building
up a health club business and, more recently, the immensely successful online
jewellery retailer Geraldonline,com
* The story's not over yet,,,

Gerald Ratner is a British household name, He joined the family business in 1966 at the age of 15 and went on to build up the UK's most successful chain of jewellers of which he was Chairman and Chief Executive, In 1992, 18 months after his infamous speech to the conference at the Institute of Directors, he was sacked and in 1994 the Ratner name was eliminated from the company, For four years he worked on and off as a consultant, before starting up a health club in Henley and eventually selling it, In 2004, Ratner set up an online jewellery business, GeraldOnline, after market research on brand recognition found that Ratners was still the most recognised name in jewellery retailing, Gerald Ratner has come full-circle and is enjoying success second time around, He is a married father of four and now a fitness fanatic, cycling around 30 miles per day, Gerald worked with the author and journalist, Jo Monroe, on this book,