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Contents
6
Preface
8
Introduction
10
1. The project
10
2. Professional management in higher education
10
3. The programme
11
4. The compendium
12
Understanding Higher Education Management
14
1. Introduction
14
2. Terminology matters
15
3. The basic divide: Higher education and science
15
4. Why and how these definitions matter for higher education management
16
5. Why and how these characteristics are relevant and critical to higher education management
17
6. Principles of higher education management
19
7. What does that list mean for the management of higher education? And for you?
20
References
26
Higher Education and Society
28
1. Introduction
28
2. Global similitude
29
3. Power and economy
33
4. Unwanted and wanted mobility – academic migration
34
5. Gender and age
35
6. Case study
36
Globalisation, Internationalisation and Regionalisation
40
1. Introduction
40
2. Globalisation, internationalisation, etc.
40
3. The drivers for change
42
4. Institutional responses to global forces
44
5. The case of South East European University
45
6. Reflections
49
References
50
Organisational Change and Development in Higher Education
52
1. Higher education in change, a perspective
52
2. Managing change in higher education institutions
57
References
63
Leadership and Governance
66
1. Introduction
66
2. A case study: A comparative look at academic leadership in Turkish universities
68
3. Reflections: Impact on governance and leadership
74
Strategic Planning and Policy Formation
78
1. Introduction
78
2. Why undertake strategic planning in the contemporary university?
79
3. Real and paper plans
80
4. The structure of a strategic plan
81
5. Some underlying conceptual considerations
83
6. Elements in the plan itself
84
7. The strategic plan in operation
85
8. Strategic plan: People and processes
86
9. Case study of University of Novi Pazar, Serbia
86
10. Reflections
91
Financial Management in Higher Education
94
1. Introduction of basic challenges, terminology and concepts
94
2. Case study: Financial position of the Budapest State University
100
3. Conclusions
106
Finance and Public Accountability
108
1. Introduction
108
2. Definitions: Institutional accountability and autonomy
108
3. Funding models and institutional accountability
110
4. Case study of Serbia
112
Funding in Higher Education
118
1. Introduction
118
2. New Public Management as theoretical background of new funding models
118
3. Major trends in the change and diversification of funding sources
121
4. Institutional funding models
121
5. Implementation and effects of funding models
124
6. Case study: Funding higher education in Serbia
126
7. Concluding remarks
129
Research Strategy and Management in Universities
132
1. Introduction
132
2. Higher education: A driver of economic and social change
133
3. Research management
134
4. Case study: Implementing strategic research management at the Medical University of Graz
139
5. Challenges of growing research capacity and capability
143
References
146
Development and Management of University Lifelong Learning
148
1. Introduction
148
2. Diversity of definitions in Europe
148
3. Characteristics of a lifelong learning university
150
4. How do we get from ULLL to LLLU?
150
5. Organisation of ULLL
150
6. Case study: Empowering lifelong learning at the Faculty of Adult Education and HRD of the University of Pécs, Hungary
153
7. Reflection, future perspectives and challenges
157
References
158
Human Resources Management
160
1. Major challenges
160
2. Areas of activity and concepts
162
3. Case study on merit-based payment models
168
4. Conclusion
173
References
173
Quality Management in Higher Education
176
1. Introduction
176
2. Purpose of quality assurance for HE
177
3. Different approaches to QA
178
4. National QA structures: Independent vs. governmental
180
5. Difficulties in setting up QA schemes
181
6. Internal quality management systems of universities
183
7. Case study
184
8. Reflections
189
References
191
Information and Knowledge Management in Higher Education
194
1. Introduction
194
2. Information management
195
3. Knowledge and competencies in organizations
198
4. Knowledge management
200
5. Instruments and methods for knowledge management
201
6. Knowledge management in higher education institutions
203
7. Case study: Intellectual capital statements at HEIs
203
8. Critical reflection
206
9. Conclusion and recommendations
207
References
208
Marketing and Communications in Higher Education
210
1. Introduction
210
2. Marketing in the context of higher education
211
3. Understanding a target audience
212
4. How people respond to communication
213
5. Why people don’t always believe you: The principles of stimulus and response
215
6. Why is the majority of higher education marketing communication so ineffective?
216
7. The way you see yourself and the way others see you
217
8. A look to the future:
218
9. Case study: Positioning a business school in Europe – the need for singularity
219
10. Last words
221
References
222
The Authors
224
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