The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal - A discourse analysis

Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Queen Margaret University, language: English, abstract: The impact of 'Friends of the Earth Scotland' on the Zero Waste regulations proposal in Scotland is analysed in this research paper with the main goal to describe the discourses which were used to influence the MSPs rather than to investigate why the final regulations were presented without any appropriate amendments. This angle is more of interest than the angle of industries and local authorities because it illustrates how an environmental pressure group could persuade MSPs through skillful usage of language.