Web 2.0 - The Business Model

Editors Bios

Contents

Chapter 1: Empirical Analysis of Functional Web 2.0 Environments

1 Introduction

2 Background

2.1 Web 1.0: Presence and Electronic Commerce

2.2 Web 2.0: Customer Interaction

2.3 Wine Industry

3 Web 2.0 Integration Framework

4 The Future of Web 2.0 Integration

References

Chapter 2. New Forms of Interaction & Knowledge Sharing on Web 2.0

1 Introduction

2 Literature Review

3 Case studies

4 Success Factors

5 Conclusions

References

Chapter 3: Web 2.0 Business Models as Decentralized Value Creation Systems

1 Introduction

2 The Connection Between Value Creation & Web 2.0 Business Models

2.1 Value

2.2 Value as a Inherent in the Product Itself vs. Value as a System of Relations Around the Product

2.3 The Locus/Creator/ Scarcity Lens

2.4 Value Creation Pre-Internet

2.5 Value Creation in Web 1.0

2.6 Value Creation in Web 2.0

3 Why the Change?

3.1 Lingua Franca for Content Creation

3.2 Speed of Content Creation, Co-Creation and Dissemination

3.3 Group Decision Making

4 Implications for Current Web-based Businesses

4.1 Assessing the Need for Value Creation Systems

4.2 Moving Toward a Value Creation System Approach

5 Implications for Future Web-based Businesses

References

Chapter 4. Open Innovation Communities… Communities… Communities… Communities… Communities… Communities… Communities…

Abstract

1 Introduction

2 Community dynamics

2.1 Communities and online communities

2.2 Networks

2.3 Thinking and action in community

3 Open Innovation

3.1 Open Innovation: concept and principles

3.2 Collaboration in the context of Open Innovation

3.3 Open Innovation on the web 2.0: examples

3.4 Open Innovation: future steps

4 Conclusions

References

Chapter 5: A Model for Business Innovation in the Web 2.0 World

1 What is Innovation?

2 The Continuum of Quality and Innovation

3 The Relevance of Pervasive and Participative Computing

3.1 Pervasive Computing

3.2 Participative Computing

3.3 From Pervasive to Participative Computing

4 Using Web 2.0 to Stimulate Innovation

5 Innovation with Web 2.x and Beyond

5.1 A Methodology for Innovation with Web 2.0 Technologies

5.2 Limitations of Web 2.0

5.3 Web 2.x and Beyond

References

Chapter 6. Doing business by selling free services

1 Introduction

2 Web 2.0 Business Models: Leveraging the power of Free services

2.1 Advertising: like in Web 1.0 and the analog world?

2.2 Freemium: Premium users pay your bill

2.3 Work exchange: Free services in exchange of some work

2.4 Mass Collaboration: Free because costs are nearly nothing

2.5 Subsidizing at a global scale

3 A case study: EuroAlert.net

3.1 Free information and contents about the European Union

3.2 From printed magazine to free digital web 2.0 services

3.3 In exchange of some work

3.4 Freemium

3.5 Advertising and Sponsorship

3.6 Mass collaboration

4 Conclusions

References

Chapter 7. Webstrategy Formulation:

1 Introduction

2 Business IT Alignment

3 Organizational Developments

3.1 Globalization and Distributed Work Environment

3.2 Knowledge-Based Theory of the Firm

3.3 Knowledge-Based Economy

3.4 Web 2.0 Implications

4 The Business Model

4.1 Business Model Adaptation

4.2 Collaborative Business Model

5 Webstrategy

5.1 Webstrategy Definition

5.2 Webstrategy Formulation

6 Conclusions

References

Chapter 8. Web 2.0: Issues for the Design of Social Networks

1 Introduction

2 Nature of Social Networks

3 Privacy implications

4 Security Considerations for Online Communities

4.1 Abuse, Inappropriate content, Identity Theft and other Threats

4.2 Legal Issues

4.3 Technological Issues:

5 Network Considerations for Online Communities

5.1 Boundedness

5.2 Density

5.3 Exclusivity

5.4 Social Control

5.5 Network Externality

5.6 Range

5.7 Strength of Ties

5.8 Network Centralization

5.9 Degree Centrality

5.10 Between Centrality

6 Market and Technological Considerations

6.1 Market Considerations

6.2 Technology Considerations

7 Conclusion

References

Chapter 9: Wikis for Knowledge Management

1 Introduction

1.1 Knowledge Management

1.2 Wikis

2 Wikis for Knowledge Management

3 Best Practices

4 Business Cases Cases Cases

4.1 Participating in KM Projects

4.2 Initiating KM Projects

4.3 Developing & Extending Wiki Platforms

5 Conclusions

References

Chapter 10. Using a Semantic Forum as Learning Support

Abstract

1 Introduction

2 E-learning evolution

3 Role of web2.0 applications in e-Learning context

4 Links between web 2.0 and Semantic Web.

5 Links between e-Learning and Knowledge Management

6 The MEMORAe approach

6.1 Approach base: the concept of Learning Organizational Memory

6.2 Learning Organizational Memory into practice

6.3 Organizational Learning context

7 Conclusion

References

Chapter 11. Towards OpenTagging Platform using Semantic Web Technologies

1 Introduction

2 What are the Problems of Current Social Tagging and Systems?

3 Components of the OpenTagging Platform

3.1 Open data formats

3.2 Methods

3.3 Platform

4 Open Data Format for Describing Tags: Social Semantic Tags

4.1 How can users create SCOT instance?

4.2 How can we provide interoperation amongst different sources?

5 The int.ere.st Web site and its Methods

5.1 Aggregate

5.2 Search & Browse

5.3 Bookmark

5.4 Share

6 int.ere.st as a Platform

7 Conclusions

References

Chapter 12. Evolving from 1.0 to enterprise 2.0: an interpretative review- Empirical stages and approaches towards the new ( virtual) working environment

1 Introduction

2 ICT and the working environment: a brief literature review

2.1 Approaches to ICT

2.2 ICT as a key factor to design the future organization

2.3 Perspectives on Intranet

3 Methodology

4 An interpretative view of the evolution process: the 1st era

5 An interpretative view of the evolution process: the 2nd era

5.1 Framework for the virtual workspace

5.2 Lessons learned

6 From v-Workspace to Enterprise 2.0

6.1 Framework for Enterprise 2.0

6.2 Methodology

6.3 Models for E2.0

7 Future developments

References

Chapter 13. Embedding Web 2.0 Strategies in Learning and Teaching

1 Introduction

2 Background

2.1 Exploring Web Usage Patterns among Learners

2.2 Building on the Web 1.0 -Based Learning Frameworks

3 An Overview of the Emerging Web 2.0 Technologies and their Applications in Education

3.1 Audio and Video 2.0

3.2 Bookmarking 2.0

3.3 Blogs 2.0

3.4 Community 2.0

3.5 Wikis

4 Discussion

5 Conclusions

References

Chapter 14. Teaching-Material Crystallization: Wiki- based Rapid Prototyping for Teaching- Material Design

1 Introduction

2 Preliminaries and Related Work

2.1 Wiki Technology

2.2 Rapid Prototyping

2.3 Related Work

3 Teaching Material Crystallization

3.1 Problem Description

3.2 Overview

3.3 An Illustrative Example

4 Experimental Results

4.1 Implementation and Design of Evaluation

4.2 Experiment 1: Evaluation of WARP

4.3 Experiment 2: Evaluation of Query Expansion

4.4 Discussion

5 Conclusion and Future Work

Acknowledgements

References

Chapter 15. Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise

1 Introduction

2 Prediction Markets

3 Competitive Intelligence

4 Prediction Markets Enabled CI CI A Discussion

References

Chapter 16. Innovation Culture for Knowledge Management in new e- Ra

1 Introduction

2 Knowledge Management as a result of Innovation Culture

2.1 Knowledge Sharing

2.2 Linking new e-Ra economy with business performance through knowledge management

3 Developing the Conceptual Model

3.1 Innovation culture construct to share knowledge

3.2 Tasks of knowledge management process

3.3 Organizational Context

4 Research results

4.1 Defining the firms’ behavior towards new e-Ra economy

4.2 Knowledge Management Cycle in medium medium sized firms in Greece

4.3 Knowledge Management benefits

4.4 Knowledge management Sources

4.5 Leadership Competencies manage knowledge driving to Innovation Culture

4.6 Resource Allocation and its Impact on Innovation Success

5 Conclusions

References

Authors Bios

Index

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