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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? - Will 3D TVs become the next big thing in our living rooms?
of: Anita Theis
Anchor Academic Publishing, 2013
ISBN: 9783954895007 , 81 Pages
Format: PDF, Read online
Copy protection: DRM
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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? - Will 3D TVs become the next big thing in our living rooms?
A forecast on the development of the 3D TV market in the US
1
EXECUTIVE SUMMARY
3
PREAMBLE
4
CONTENT
5
LIST OF ABBREVIATIONS
7
INTRODUCTION
8
JUSTIFICATION OF RESEARCH
9
METHODOLOGY
11
PART 1 - DESK - RESEARCH
13
WHAT IS 3D TV?
14
THE EXTRA VALUE OF 3D
16
WHAT IS THE MARKET POSITION OF 3D TV IN THE US?
17
THE CHALLENGES OF 3D TV
18
TRENDS AND DEVELOPMENT OF THE 3D TV MARKET
22
HOW DOES THE CONSUMER - ADOPTION - PROCESS WORK?
25
ANALYSIS
27
CONCLUSION
31
PART 2 - TARGET GROUP RESEARCH
33
RESEARCH DESIGN METHODOLOGY
34
TARGET GROUP
34
SAMPLE SIZE
35
TOPICS
36
RESEARCH QUESTIONS
36
FIELDWORK
38
PROCESS OF THE FIELDWORK
39
RESULTS
42
ANALYSIS
52
PART 3 - CONCLUSION & DISCUSSION
58
EXPLANATORY NOTES
60
SOURCES
61
APPENDIX
65
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