Media Economics in Austria - A Comparison to Germany on Print, Television, Radio and the Internet

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? 

It is questions of this nature that this book addresses, with the aim of helping interested readers understand how the media works. Especially in relation to social media and digitalization, knowing how it works is important - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. This book is suitable for anyone who wants to understand media, and that's exactly how it's laid out: Readable for everyone and explained in an understandable way.  

Markus POSSET is a well-known Austrian media manager, investor, management consultant, lobbyist and political advisor. Among other things, he was COO of Echo Medienhaus Group, Managing Director of Verlagsgruppe News (VGN) and thus also head of the two leading Austrian media 'Profil' and 'Trend' as well as Managing Director of Mediengruppe Österreich. He also works as a lecturer at the Vienna University of Applied Sciences for Journalism & Media Management. As a prominent supporter of the anti-corruption referendum in Austria, POSSET is particularly concerned about free media per se and their future. In 2021, Markus POSSET was awarded the 'Golden Decoration of Merit' by the Republic of Austria by the Austrian Federal President for his special services as a media manager. Furthermore Markus POSSET was appointed on the part of the Albanian Prime Minister and Exequatur by the Austrian Federal President as 'Honorary Consul of the Republic of Albania in Austria'.

www.markusposset.com