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Acknowledgements
6
Summary Values of German media users, 1986-2007
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Sammenfatting Waarden van Duitse mediagebruikers, 1986-2007
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Contents
15
Figures
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Tables
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1 Introduction
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2 What Are Values?
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2.1 Values and Value Change in the Social Sciences
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2.1.1 Definitions and Operationalizations
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2.1.2 Factors Influencing Values and Their Change
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2.1.3 Values as Products of Socialization
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2.2 Values in Media Content
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2.3 Values and Media Use
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2.3.1 Values in TV Genres and Their Audiences
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2.3.2 External Variables: Antecedents, Moderators, or Alternative Explanations?
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2.4 A Model of Values and Media in Socialization
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3 Aim and Scope of the Study
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3.1 The Country under Study: Germany
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3.1.1 Values in Germany
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3.1.2 Media Offerings and Use in Germany
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3.1.3 Values on German Media
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3.2 Central Foci of the Current Study
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3.3 Study Design
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3.3.1 The Surveys
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3.3.2 Measurement
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Values
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Media use
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Demographics
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3.4 Analytic Strategy
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3.5 What this Study Explores
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4 Audience Values and Media Use
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4.1 Social Values and Media Use
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4.2 Materialist Values and Media Use
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4.3 Summary and Discussion
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5 Values and Media Use among the Highly Educated
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5.1 Method and Results
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5.2 Summary and Discussion
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6 Values and Genre Preferences
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6.1 Method
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6.2 Results
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6.3 Summary and Discussion
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7 Channel Loyalty and Genre Preferences
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7.1 Method
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7.2 Results
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7.3 Summary and Discussion
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8 Conclusion
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References
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Appendix A—Codebook for Values on Television (IFEM)
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Appendix B—Path analysis of values, genre preferencesand channel use
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