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Values of German Media Users - 1986 - 2007
of: Merja Mahrt
VS Verlag für Sozialwissenschaften (GWV), 2011
ISBN: 9783531922560 , 148 Pages
Format: PDF
Copy protection: DRM
Acknowledgements
6
Summary Values of German media users, 1986-2007
8
Sammenfatting Waarden van Duitse mediagebruikers, 1986-2007
11
Contents
15
Figures
17
Tables
18
1 Introduction
19
2 What Are Values?
23
2.1 Values and Value Change in the Social Sciences
24
2.1.1 Definitions and Operationalizations
25
2.1.2 Factors Influencing Values and Their Change
29
2.1.3 Values as Products of Socialization
34
2.2 Values in Media Content
40
2.3 Values and Media Use
41
2.3.1 Values in TV Genres and Their Audiences
46
2.3.2 External Variables: Antecedents, Moderators, or Alternative Explanations?
47
2.4 A Model of Values and Media in Socialization
50
3 Aim and Scope of the Study
55
3.1 The Country under Study: Germany
57
3.1.1 Values in Germany
57
3.1.2 Media Offerings and Use in Germany
60
3.1.3 Values on German Media
64
3.2 Central Foci of the Current Study
72
3.3 Study Design
74
3.3.1 The Surveys
74
3.3.2 Measurement
75
Values
75
Media use
75
Demographics
76
3.4 Analytic Strategy
77
3.5 What this Study Explores
77
4 Audience Values and Media Use
80
4.1 Social Values and Media Use
82
4.2 Materialist Values and Media Use
85
4.3 Summary and Discussion
88
5 Values and Media Use among the Highly Educated
94
5.1 Method and Results
94
5.2 Summary and Discussion
95
6 Values and Genre Preferences
104
6.1 Method
106
6.2 Results
107
6.3 Summary and Discussion
112
7 Channel Loyalty and Genre Preferences
114
7.1 Method
117
7.2 Results
119
7.3 Summary and Discussion
121
8 Conclusion
124
References
129
Appendix A—Codebook for Values on Television (IFEM)
141
Appendix B—Path analysis of values, genre preferencesand channel use
143
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