The Future of Tourism - Innovation and Sustainability

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders.
The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms - with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.

Eduardo Fayos-Solà is President of the Ulysses Foundation, and Senior Adviser of the International Academy for the Study of Tourism at The George Washington University, Washington D.C. He is also the United Nations World Tourism Organization (UNWTO) 2014 Ulysses Laureate for his contributions to Tourism Policy and Governance at world-wide level. As former Director for Europe at the UNWTO, Executive Secretary of the UNWTO Knowledge Network, and Founding President of the UNWTO Themis Foundation, he is the architect of the TedQual Certification for quality of tourism education university programs. He has also been Director General of Tourism of Spain and the Spanish Government Representative for Tourism at the European Commission in Brussels. He has edited and authored a number of books and other academic and professional publications on public policy in tourism, tourism for development, and innovation, inclusiveness and sustainability in tourism.

Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was Chair of the UN World Tourism Organization Education Council (2005 - 2007) and was awarded the UN Ulysses Medal for contributions to tourism education and policy. He co-edits 'Current Issues in Tourism' and sits on editorial boards for leading tourism, hospitality and leisure journals. He has authored a number of leading textbooks and is the co-editor of the book series 'Aspects of Tourism'.