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Market Entry Strategies for Russia. A comprehensive survey based on expert interviews

of: Martin Schorsch

Diplomica Verlag GmbH, 2009

ISBN: 9783836614696 , 101 Pages

Format: PDF, Read online

Copy protection: free

Mac OSX,Windows PC,Mac OSX,Windows PC geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Read Online for: Mac OSX,Windows PC,Linux

Price: 33,00 EUR



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Market Entry Strategies for Russia. A comprehensive survey based on expert interviews


 

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.