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Blue Ocean Strategy for small and mid-sized companies in Germany - Development of a consulting approach
of: Carsten Siegemund
Diplomica Verlag GmbH, 2008
ISBN: 9783836614771 , 92 Pages
Format: PDF, Read online
Copy protection: DRM
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Blue Ocean Strategy for small and mid-sized companies in Germany - Development of a consulting approach
Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach
1
Table of contents
3
I Preface
5
II Acknowledgement
6
1. Introduction
7
1.1. Aims and Objectives
7
1.2. Structure
7
1.3. Methodology
8
1.4. Research and Procedure
10
1.5. Limitation
11
1.6. Resources
12
2. Market Theory and Business Strategies
14
2.1. The Market Dynamics
14
2.2. Business Strategy – Generic Strategies
15
2.2.1. Ansoff Matrix
15
2.2.2. Porter’s Generic Strategies
16
2.3. Business strategy – Analytical Approaches
17
2.3.1 Porter’s Five Forces
17
2.3.2 Value Chain Model
17
2.3.3 Hamel’s Core Competency and Innovation
18
2.4. Types of Innovation Which Follow These Business Strategies
19
2.5. Management Consulting Approaches
22
2.5.1. Market-growth-market-share Matrix
22
2.5.2. Market-attractiveness-competitive-strength Matrix
24
3. Why does Industries Named Red Oceans?
25
4. Blue Ocean Strategy
27
4.1. The Idea Behind the ‘Blue Ocean Strategy’?
27
4.2. Value Innovation: The Cornerstone of Blue Ocean Strategy
27
4.3. Analytical Tools and Frameworks
28
4.3.1 Strategy Canvas
28
4.3.2 Four Actions Framework
31
4.3.3 Eliminate-Reduce-Raise-Create Grid
32
4.4. The Six Principles of Blue Ocean Strategy
33
4.4.1 Formulation Principles
33
4.4.2 Execution Principles
36
4.5. The Market Dynamics of Value Innovation
37
4.6. Key Success Factors
38
4.7. Blue Ocean as a Special Kind of Differentiation
39
4.8. Strength and Weaknesses
40
4.9 Results from the Questionnaire/ Interviews
41
5. Small and Medium-Sized Enterprises in Germany
42
5.1. Definitions of SMEs
42
5.2. Current Situation of SMEs
44
5.2.1 Results from the Literature Research
44
5.2.2 Results from the Interviews
44
5.3. Innovation Behaviour and Strategies
45
5.4. The Consultant-client Relationship
46
6. Consulting Approach Based on Value Innovation
48
6.1. Definition of Management Consulting
48
6.2. Excursion: General Consulting Process
50
6.3. Consulting and Consulting Concept Characteristics
51
6.3.1. Results from the Literature Research
51
6.3.2 Results from the Interviews and the Questionnaire
52
6.4. Consulting of SMEs
53
6.5 Design of Consulting Concept ‚Value Innovation’
53
6.5.1. Framework
54
6.5.2. Consulting Concept „Value Innovation“
54
6.5.3. Summary of Phases and Tools
67
7. Conclusion
69
III Bibliography
70
IV Appendices
74
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