Search and Find
Service
Beginning PHP and MySQL E-Commerce - From Novice to Professional
of: Cristian Darie, Emilian Balanescu
Apress, 2008
ISBN: 9781430202912 , 707 Pages
2. Edition
Format: PDF, Read online
Copy protection: DRM
Contents at a Glance
4
Contents
6
About the Authors
13
About the Technical Reviewers
14
Acknowledgments
15
Introduction
16
Who This Book Is For
17
How This Book Is Structured
17
Downloading the Code
22
Contacting the Authors
22
Phase I of Development
23
Starting an E-Commerce Site
24
Deciding Whether to Go Online
24
Let' s Make Money
26
Risks and Threats
27
Designing for Business
28
TShirtShop
31
Summary
32
Laying Out the Foundations
33
Designing for Growth
34
Choosing Technologies and Tools
40
Choosing Naming and Coding Standards
47
Summary
48
Starting the TShirtShop Project
49
Implementing the Site Skeleton
59
Preparing the Database
78
Downloading the Code
81
Summary
81
Creating the Product Catalog: Part 1
82
Showing Your Visitors What You' ve Got
82
Roadmap for This Chapter
86
Storing Catalog Information
88
Communicating with the Database
98
Adding Logic to the Site
104
Displaying the List of Departments
118
Creating the Link Factory
127
Summary
131
Creating the Product Catalog: Part 2
132
Storing the New Data
132
Querying the New Data
144
Writing the New Database Stored Procedures
148
Completing the Business Tier Code
157
Implementing the Presentation Tier
165
Summary
193
Product Attributes
194
Implementing the Data Tier
195
Implementing the Business Tier
200
Implementing the Presentation Tier
201
Summary
207
Search Engine Optimization
208
Optimizing TShirtShop
209
Supporting Keyword- Rich URLs
210
mod_ rewrite and Regular Expressions
214
Building Keyword- Rich URLs
218
URL Correction with 301 Redirects
222
Customizing Page Titles
226
Updating Catalog Pagination
229
Correctly Signaling 404 and 500 Errors
232
Summary
239
Searching the Catalog
240
Choosing How to Search the Catalog
240
Teaching the Database to Search Itself
242
Implementing the Business Tier
251
Implementing the Presentation Tier
256
Summary
267
Receiving Payments Using PayPal
268
Considering Internet Payment Service Providers
269
Getting Started with PayPal
269
Integrating the PayPal Shopping Cart and Checkout
271
Using the PayPal Single Item Purchases Feature
283
Summary
285
Catalog Administration: Departments and Categories
286
Previewing the Catalog Administration Page
287
Setting Up the Catalog Administration Page
290
Administering Departments
304
Administering Categories
314
Summary
323
Catalog Administration: Products and Attributes
324
Administering Product Attributes
324
Administering Products
339
Administering Product Details
346
Creating In- Store Administration Links
370
Summary
379
Phase II of Development
380
Creating Your Own Shopping Cart
381
Designing the Shopping Cart
382
Storing Shopping Cart Information
384
Administering the Shopping Cart
410
Summary
416
Implementing AJAX Features
417
AJAX Quick Start
417
Creating the AJAX Shopping Cart
430
Summary
448
Accepting Customer Orders
449
Implementing an Order- Placement System
449
Administering Orders
460
Summary
478
Product Recommendations
479
Increasing Sales with Dynamic Recommendations
479
Selecting Recommendations from the Database
481
Implementing Product and Shopping Cart Recommendations
488
Summary
492
Phase III of Development
493
Managing Customer Details
494
Storing Customer Accounts
495
Implementing the Security Classes
497
Adding Customer Accounts Functionality to TShirtShop
517
Creating the Checkout Page
547
Enforcing SSL Connections
557
Summary
558
Storing Customer Orders
559
Adding Orders to Customer Accounts
559
Administering Customer Orders
563
Handling Tax and Shipping Charges
575
Summary
584
Implementing the Order Pipeline: Part 1
585
What Is an Order Pipeline?
586
Designing the Order Pipeline
586
Laying the Groundwork
590
Updating the Orders Processing Code
602
Summary
608
Implementing the Order Pipeline: Part 2
609
Implementing the Pipeline Sections
609
Testing the Pipeline
618
Updating the Checkout Page
627
Updating the Orders Administration Page
630
Summary
637
Processing Credit Card Transactions
638
Credit Card Transaction Fundamentals
638
Working with DataCash
640
Working with Authorize.net
657
Summary
668
Product Reviews
669
Planning the Product Reviews Feature
670
Implementing Product Reviews
671
Summary
677
Using Amazon. com Web Services
678
Introducing Web Services
678
Accessing the Amazon Web Services
680
Integrating A2S with TShirtShop
689
Summary
700
Index
702
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