Analysis of the Entrepreneurial Success of Spanx

Research Paper (undergraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16.5/20, Grenoble Ecole de Management, language: English, abstract: This report provides an analysis of the business opportunity recognized by Spanx' founder Sara Blakely, and how effective its development was. John Mullins' seven domains model is used to carry out the analysis. To conclude, the author will offer several recommendations for young entrepreneurs outlining what can be learned and how to enhance the start-up process with the lessons acquired from the case 'How Spanx Became A Billion-Dollar Business Without Advertising'.