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Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web

Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web

of: D. Padua

Palgrave Macmillan, 2012

ISBN: 9780230391253 , 231 Pages

Format: PDF

Copy protection: DRM

Windows PC,Mac OSX,Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's

Price: 96,29 EUR



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Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web


 

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.