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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

of: K. Ryan, R. Graham

Palgrave Macmillan, 2014

ISBN: 9781137444219 , 238 Pages

Format: PDF

Copy protection: DRM

Windows PC,Mac OSX,Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's

Price: 24,60 EUR



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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power


 

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.