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Entrepreneurial Marketing for SMEs

of: Luca Cacciolatti, Soo Hee Lee

Palgrave Macmillan, 2015

ISBN: 9781137532589 , 215 Pages

Format: PDF

Copy protection: DRM

Windows PC,Mac OSX,Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's

Price: 96,29 EUR



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Entrepreneurial Marketing for SMEs


 

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.