Television Media in China - Import and export of video content

Inhaltsangabe:Introduction: ‘The presence of television is influencing the future of China in ways that no other technology or human agency can’. Given its importance, both culturally and politically, the television industry is one of the most interesting industries in China. Candidate 114608’s career background is in distributing linear TV channels. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won’t be for a while; therefore the focus of this report is foreign television content entering China – and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players are introduced and analyzed - supplemented with various facts and statistics. Here, the issue of cultural imperialism, or Western media influence is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in 10 years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills. This report relies on data and insights from around 45 academic books and journal articles, 5 dissertations, 60 news and popular press sources, 10 analyst reports, and 15 online resources. English-language materials are widely available, even about Chinese companies and regulatory bodies; the majority of industry data is less than 5 years old. Class materials from the Global Strategy course and theoretical frameworks such as AAA, ADDING, Five Forces and the National Diamond are applied. Additionally, 12 personal interviews with high-level media executives were conducted, mostly at Europe’s largest industry event in Cannes, France in April 2010. These insights were particularly useful for the 10-year outlook.Inhaltsverzeichnis:Table of Contents: 1.Motivation, Structure and Methodology3 2.Brief Historic Perspective on Political Influence [...]