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Web 2.0 and the Health Care Market - Health Care in the era of Social Media and the modern Internet
of: Sabrina Sturm
Diplomica Verlag GmbH, 2010
ISBN: 9783836647670 , 224 Pages
Format: PDF, Read online
Copy protection: DRM
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Web 2.0 and the Health Care Market - Health Care in the era of Social Media and the modern Internet
WEB 2.0 AND THE HEALTH CARE MARKET
1
TABLE OF CONTENTS
3
LIST OF TABLES
6
LIST OF FIGURES
7
LIST OF APPENDICES
9
LIST OF ABBREVIATIONS
10
1. INTRODUCTION
13
1.1 OVERALL AIM OF THE STUDY
14
1.2 EXPECTATIONS
14
1.3 INTRODUCTION TO THE TOPIC OF THE STUDY
15
2. WEB 2.0
21
2.1 WHAT IS WEB 2.0?
23
2.2 PRINCIPLES OF WEB 2.0
25
2.3 SELECTED TECHNOLOGIES SUPPORTING WEB 2.0
36
2.4 TYPICAL WEB 2.0 APPLICATIONS AND SERVICES
40
2.4.1 BLOGS
41
2.4.2 SOCIAL COMMUNITIES & NETWORKS
44
2.4.3 POD- & VODCASTS
49
2.4.4 WIKIS
50
2.4.5 SOCIAL BOOKMARKING & SOCIAL TAGGING
51
2.4.6 (CARTOGRAPHIC) MASH-UPS
54
2.4.7 VIRTUAL WORLDS
55
2.5 CURRENT TRENDS CONCERNING THE USE OF WEB 2.0 & USER TYPOGRAPHY
56
3. THE HEALTH CARE MARKET
61
3.1 TOWARDS A "HEALTH SOCIETY"
61
3.2 DEFINITION AND CLASSIFICATION: HEALTH, HEALTH SYSTEMS, AND THE HEALTH CARE MARKET
64
3.3 SCOPE OF THE HEALTH CARE MARKET
68
3.4 STATUS QUO OF THE HEALTH CARE MARKET
70
3.5 INFLUENCE FACTORS OF THE HEALTH CARE MARKET
75
3.6 FUTURE DEVELOPMENT OF THE HEALTH CARE MARKET
79
4. INTRODUCING WEB 2.0 TO THE FIELD OF HEALTH CARE
85
4.1 VIRTUALIZATION OF THE HEALTH CARE MARKET
86
4.2 WEB 2.0 IN THE REALM OF EHEALTH
87
4.3 TERMS: MEDICINE 2.0 AND HEALTH 2.0
90
5. HOW PATIENTS CAN BENEFIT FROM WEB 2.0 APPLICATIONS
93
5.1 COPING WITH A DISEASE: PATIENT BLOGS
94
5.2 WHAT DO OTHERS THINK: PATIENT COMMUNITIES & NETWORKS
96
5.3 BECOMING EDUCATED VIA HEALTH-RELATED & MEDICAL PODCASTS
100
5.4 IN SEARCH OF INFORMATION: WIKIS FOR PATIENTS
102
5.5 WHERE TO FIND RELIABLE INFORMATION? SOCIAL BOOKMARKING & SOCIAL TAGGING
104
5.6 RECEIVING INFORMATION, EDUCATION AND PROMOTION: STROLLING IN VIRTUAL WORLDS
107
5.7 A HOLISTIC APPROACH: HEALTH PORTALS
110
5.8 EPHRS: THE CASE OF GOOGLE HEALTH & MICROSOFT HEALTHVAULT
114
6. HOW HEALTH CARE PROVIDERS CAN BENEFIT FROM WEB 2.0 APPLICATIONS
116
6.1 PROPAGATION OF INFORMATION & SHARING OF KNOWLEDGE: MEDICAL BLOGS
117
6.2 EXCHANGING PROFESSIONAL EXPERIENCES: MEDICAL COMMUNITIES & NETWORKS
120
6.3 COLLABORATION & EDUCATION OF HEALTH CARE PROFESSIONALS: WIKIS, PODCASTS & VIRTUAL WORLDS
126
7. HOW HEALTH PAYER CAN BENEFIT FROM WEB 2.0 APPLICATIONS
129
7.1 BRANDING, MARKETING AND INFORMATION: BLOGS & MICRO-BLOGGING
132
7.2 EDUCATING AND INFORMING CUSTOMERS: POD- / VODCASTS & VIRTUAL WOLRDS
133
8. NET GAINS: ADVANTAGES OUTWEIGHING DISADVANTAGES?
135
8.1 ADVANTAGES: DRAWING BENEFITS FROM THE USE OF WEB 2.0 IN HEALTH CARE
135
8.2 THE DOWNSIDE: IDENTIFYING GENERAL DISADVANTAGES OF WEB 2.0 IN HEALTH CARE
144
9. THE LEGAL FRAMEWORK FOR WEB 2.0 IN HEALTH CARE
150
9.1 COPYRIGHT INFRINGEMENTS
151
9.2 ONLINE-MARKETING AND COMPETITION REGULATIONS
152
9.3 PROTECTION OF PRIVATE DATA
155
9.4 LIABILITY OF ONLINE-PROVIDERS FOR USER-GENERATED-CONTENT AND HYPERLINKS
157
9.5 LEGAL EFFECTS OF THE “PROHIBITION OF REMOTE TREATMENT” IN GERMANY
162
10. WEB 2.0 IN THE HEALTH CARE MARKET: EXPERT APPRAISALS
164
10.1 CONCEPT AND WAY OF PROCEEDING
164
10.2 RESULTS AND INTERPRETATION
167
11. CONCLUSION & FUTURE OUTLOOK
173
REFERENCES
176
APPENDIX
193
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