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Brand Analysis 'Axe' - Consumer Behaviour Theories - Maslow Theory, Freudian Personality Theory, Involvement Theory

of: Alena Kalkum, Isabel Reinhardt

GRIN Verlag , 2013

ISBN: 9783656378785 , 24 Pages

Format: PDF

Copy protection: DRM

Windows PC,Mac OSX,Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's

Price: 15,99 EUR



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Brand Analysis 'Axe' - Consumer Behaviour Theories - Maslow Theory, Freudian Personality Theory, Involvement Theory


 

Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisation, grade: 1,7, University of Newcastle, language: English, abstract: Table of contents Brand Overview Survey Target Group Maslow Theory Freudian Personality Theory Involvement Theory Conclusion References Internet Sources Enlargement Range