Back to the Future: Using Marketing Basics to Provide Customer Value - Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

of: Nina Krey, Patricia Rossi, 2017

Springer-Verlag, 2017

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World - Proceedings of the 2011 World Marketing Congress

of: Colin L. Campbell, 2017

Springer-Verlag, 2017

Economic Growth, Economic Performance and Welfare in South Asia

of: R. Jha, 2005

Palgrave Macmillan, 2005

Corporate Diversity Communication Strategy - An Insight into American MNCs' Online Communities and Social Media Engagement

of: Roxana D. Maiorescu-Murphy, 2019

Palgrave Macmillan, 2019

Social Media and European Politics - Rethinking Power and Legitimacy in the Digital Era

of: Mauro Barisione, Asimina Michailidou, 2017

Palgrave Macmillan, 2017

Brand Hate - Navigating Consumer Negativity in the Digital World

of: S. Umit Kucuk, 2018

Palgrave Macmillan, 2018

China Livestreaming E-commerce Industry Insights

of: Ruo Si, 2021

Palgrave Macmillan, 2021

Digital HR - A Critical Management Approach to the Digitilization of Organizations

of: Amelia Manuti, Pasquale Davide de Palma, 2017

Palgrave Macmillan, 2017

Business-to-Business Marketing Communications - Value and Efficiency Considerations in Recessionary Times

of: Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos, 2017

Palgrave Macmillan, 2017

Biosurveillance in New Media Marketing - World, Discourse, Representation

of: Selena Nemorin, 2018

Palgrave Macmillan, 2018