Media U - How the Need to Win Audiences Has Shaped Higher Education

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

MarxJohn: John Marx is professor of English at the University of California, Davis. He is the author of Geopolitics and the Anglophone Novel, 1890-2011 (Cambridge University Press, 2012) and The Modernist Novel and the Decline of Empire (Cambridge University Press, 2005). I selected him as a reader for his work in contemporary and twentieth-century Anglophone literature and his interest in the political implications of fiction.Mark Garrett Cooper is professor of film and media studies at the University of South Carolina. He is the author of Love Rules: Silent Hollywood and the Rise of the Managerial Class (2003) and Universal Women: Filmmaking and Institutional Change in Early Hollywood (2011) and the coeditor of Rediscovering US Newsfilm: Cinema, Television, and the Archive (2018).John Marx is professor of English at the University of California, Davis. He is the author of The Modernist Novel and the Decline of Empire (2005) and Geopolitics and the Anglophone Novel, 1890-2011 (2012).