Owner's Guide to a Small Business Website - What you need and how to get there - without paying the earth

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes- Content management systems and why you need one- Effective search engine optimisation- Ensuring your website works on all browsers and devices- How to integrate social media into your website- Complying with legal requirements and general web standardsAlso included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.