Finding New Ways to Engage and Satisfy Global Customers - Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

of: Patricia Rossi, Nina Krey, 2019

Springer-Verlag, 2019

Marketing at the Confluence between Entertainment and Analytics - Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

of: Patricia Rossi, 2017

Springer-Verlag, 2017

Proceedings of the 8th International Conference on Kansei Engineering and Emotion Research - KEER 2020, 7-9 September 2020, Tokyo, Japan

of: Hiroko Shoji, Shinichi Koyama, Takeo Kato, Keiichi Muramatsu, Toshimasa Yamanaka, Pierre Lévy, Kuohsiang Chen, Anitawati Mohd Lokman, 2020

Springer-Verlag, 2020

Advances in National Brand and Private Label Marketing - Eighth International Conference, 2021

of: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, 2021

Springer-Verlag, 2021

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World - Proceedings of the 2011 World Marketing Congress

of: Colin L. Campbell, 2017

Springer-Verlag, 2017

Extended Warranties, Maintenance Service and Lease Contracts - Modeling and Analysis for Decision-Making

of: D.N.Prabhakar Murthy, Nat Jack, 2014

Springer-Verlag, 2014

Trust, Institutions and Managing Entrepreneurial Relationships in Africa - An SME Perspective

of: Isaac Oduro Amoako, 2018

Palgrave Macmillan, 2018

Business and Management Practices in South Asia - A Collection of Case Studies

of: Arijit Sikdar, Vijay Pereira, 2018

Palgrave Macmillan, 2018

Brand Hate - Navigating Consumer Negativity in the Digital World

of: S. Umit Kucuk, 2018

Palgrave Macmillan, 2018

Online Impulse Buying and Cognitive Dissonance - Examining the Effect of Mood on Consumer Behaviour

of: Giovanni Mattia, Alessio Di Leo, Ludovica Principato, 2021

Palgrave Macmillan, 2021