Brand Comparison Audi, Volkswagen, Volvo - Brand Management and Research

of: Jan Heyn, Patrick Blank, Maximilian Hohmann, Stefan Wozniak, 2012

GRIN Verlag , 2012

Market audit and analysis

of: Nicole Lorat, 2006

GRIN Verlag , 2006

Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com

of: Miriam Mennen, 2010

GRIN Verlag , 2010

Product Lifecycle Management

of: Antti Saaksvuori, Anselmi Immonen, 2008

Springer-Verlag, 2008

User Generated Branding - Integrating User Generated Content into Brand Management

of: Ulrike Arnhold, 2010

Gabler Verlag, 2010

Technology Acceptance of Connected Services in the Automotive Industry

of: Clemens Hiraoka, 2009

Gabler Verlag, 2009

Ripple Effect - How Empowered Involvement Drives Word of Mouth

of: Martin Oetting, 2010

Gabler Verlag, 2010

Excellence in Sales - Optimising Customer and Sales Management

of: Holger Dannenberg, Dirk Zupancic, 2010

Gabler Verlag, 2010

Key Account Management in Business-to-Business Markets - An Assessment of Its Economic Value

of: Stefan Wengler, 2007

DUV Deutscher Universitäts-Verlag, 2007

Analytical CRM - Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

of: Markus Wübben, 2009

Gabler Verlag, 2009