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Market audit and analysis

of: Nicole Lorat

GRIN Verlag , 2006

ISBN: 9783638473958 , 15 Pages

Format: PDF, ePUB

Copy protection: DRM

Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Apple iPod touch, iPhone und Android Smartphones

Price: 7,99 EUR

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Market audit and analysis


Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (Credit), , 0 entries in the bibliography, language: English, abstract: This report uses an anonymous company which is looking at the process of conducting a complex marketing audit to provide information for corporate planning, identifying external factors influencing its commercial performance and ensuring the use of effective strategies to promote its products, markets and distribution channels in a complex and diversified market place. This report is to help the organisation evaluate the most appropriate analysis tools. It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.