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Technology Acceptance of Connected Services in the Automotive Industry
of: Clemens Hiraoka
Gabler Verlag, 2009
ISBN: 9783834983091 , 150 Pages
Format: PDF, Read online
Copy protection: DRM
Foreword
6
Preface
7
Disclaimer
8
Concise Table of Contents
9
Table of Contents
10
List of figures
13
List of appendices
15
List of abbreviations
16
1 Introduction to Connected Services
17
“TAM Reloaded” or why it becomes ever more important
17
Research questions and objectives of the thesis
23
Research design and thesis structure
25
2 Scoping the research focus through theoretical foundations
28
Connected Services – definition, differentiation, and state of affairs
28
Theoretical bases of technology acceptance from IS research
32
Theoretical bases from other relevant research streams
42
Critical gaps in the literature and the need for further research
50
3 Experiencing Connected Services in the automotive industry
54
Research design of the qualitative aspects
54
Automotive industry as research object
55
Case study BMW ConnectedDrive
57
Case Study BMW TeleServices
68
Case study BMW Personal Radio (Prototype)
73
Cross-case study comparison, or what it all means to TAUM
76
Apostille: Marketing & Sales of complex technology-based products and services
77
4 Forming the conceptual framework into a research model
83
Bridging theory and practice into a research model
83
Rationale for proposed model factors
84
Hypothesis on (multi) group differences
90
5 Winning insights from quantitative data analysis
92
Data acquisition and preparation methodology
92
Descriptive statistics of the sample
95
Key analyses of actual usage data
98
Fundamentals of Structural Equation Modeling
105
Modeling technology acceptance for nonusers
106
Modeling technology acceptance and usage for users
118
User multigroup comparison by usage
125
User multigroup comparison by contractual status
127
Discussion of the structural equation modeling results
128
6 Developing Connected Services today and tomorrow
131
Reflections along the customer life cycle
131
Research and managerial implications
135
Outlook on (research on) Connected Services in the future
138
Bibliography
141
Appendix
154
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