Towards Marketing TVE and Entrepreneurship for even Development by Nigerian Media and Schools

Research Paper (undergraduate) from the year 2017 in the subject Didactics - Business economics, Economic Pedagogy, grade: A1, , language: English, abstract: The contemporary Nigerian schools do more of theoretical than practical knowledge impartation cum acquisition. The media also do/pay little or no attention to the promotion and marketing of entrepreneurship and technical and vocational education (TVE), which they ought to drive with their agenda-setting role. Graduates keep roaming the streets of towns and cities for white-collar and paid private jobs in vein. The imperative of changing their mentality cum addressing un/underemployment issues in some practical ways is why this work is put forward. It reveals that school curricula are deficient of the practical TVE and entrepreneurial skills education that could adequately prepare graduates for self-employment and job creation. Also, most graduates and other members of the public would have been widely involved in entrepreneurship if the media had duly marketed it, and if the government had supported (begins to support) technical/vocational education and entrepreneurship development. It also discovers that emerging young entrepreneurs easily fall out of their ventures as a result of lack of capital and the requisites skills and other harsh contending challenges. It submits that the wide marketing of TVE and entrepreneurship is the panacea for poverty alleviation and un/underemployment issues. It prevails on these state agents to begin to live up to expectation by extensively promoting and supporting TVE and entrepreneurship that have huge uneven development potentials and opportunities. The study relied basically on secondary data along with observation and intuition. The descriptive survey method, the qualitative approach and the text-guide content analysis were employed.

Robert, Odey Simon holds BA (Hons) in Languages and Linguistics of the Ebonyi State University, Abakaliki. He is currently a Post-Graduate candidate. He has lectured on part-time basis in several higher institutions, with one of the recent ones being in the Consultancy Services Unit of the General Studies Department, Nasarawa State Polytechnic, Lafia. He also taught English Language and Literature-in-English in several colleges, with Sandaji College, Lafia, Nasarawa, Nigeria being the most recent. He is also an external English Language subject Examiner to WAEC and NECO. He has been researching with several firms, including Bridge Gate Research Consult Ltd, Owerri, Abraka, Port-Harcourt, Lafia, Gboko and New Frontline Industries Research and Publications Ltd, Makurdi, Benue State, Nigeria. Robert is an erudite, versatile and experienced young promising and diligent linguist, scholar, researcher, writer and poet, with several works of both print and electronic versions to his credit- papers, international journals and poetry, prose and drama collections, some of which currently await publication, including two anthologies, two novels and a play. He has also attended several local and international conferences. He is of Utugbor royal blood- the family of Chief Robert Idachu Njor of Utugbor, Ika-Ichia, Bekwarra, Cross River State, Nigeria. He is so bent to Bekwarra/African Linguistics, Cultural/Gender Studies, Arts/Humanities, Education, Philosophy/Religion, Politics and Economy, besides general knowledge; writing, researching, travelling and community development/voluntary services.