Examining Mediatization. Literature Review, and Theoretical Guideline for Conceptualising the New 'Me' in New Media

Literature Review from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Auckland, language: English, abstract: This review focuses on New Media and how peoples conceptions of 'Me' are changing. Media has come to represent multiple channels of communication substantiated in the form of newspapers, radio, TV and now the Internet. What was once possible for the largest circulation or broadcast, however, is now a part of digital life - in the pockets of people everyday and almost everywhere - a 'participatory culture' (Lovink, 2016:37) of peer-to-peer networks.