New Strategies for Competitive Advantage

Cover

Inside title

Impressum

Preface

Table of Contents

Introduction

A Comparison of PMI and IPMA Approaches: Analysis to Support the Project Management Standard and Certification System Selection

1 Introduction

2 Terms and Definitions

3 Research Design

4 The Comparison

4.1 Comparison of IPMA and PMI

4.2 Comparison of the PMBOK® Guide 4th Ed. and ICB Ver. 3.0

4.3 Comparison of the Associated Certification Systems

4.4 The Selection Process

5 Conclusions

Bibliography

Appendix A: PMBOK® Guide 4th ed. Tools and Techniques and ICB v. 3.0

Appendix B: PM Standards Diffusion in Germany and Switzerland

Open Innovation. The Lead User Method as a Tool for New Product Development Projects of Medical Devices - Led User Identification at Johnson & Johnson Medical

1 Introduction

2 Key Definitions and Concepts

3 Literature Review: The Lead User Theory

4 Research Design and Methodology

5 Empirical Part

5.1 Case Study Analysis: Lead User projects at Ethicon

5.2 Lead User Characteristics in the Study Field

5.3 Search Field Characteristics

5.4 Discussion of Findings and Managerial Implications

5.5 Limitations and Future Research

6 Conclusions

Bibliography

Strategies for Low Cost Carriers in Multi-Markets of the Asia Pacific Region

1 Introduction

2 Evolution of Low Cost Carriers

3 Low Cost Carriers - Ryanair as LCC Model

4 Asia Pacific as a New Market for Low Cost Carriers

5 Forging Alliance within the Low Cost Carrier Segment - An Analysis of AirAsia

5.1 AirAsia

5.2 Reasons for AirAsia of Forming an Alliance

5.3 Market Position

5.4 AirAsia Business Modell

6 Conclusions

Bibliography

About the Editors

Helga Meyer

Rebecca I. Porterfield

Reinhold Roth

About the Authors

Alexander A. Eberle

Anirudh Krishen Koul

Anahid Shamsi Nejad

UNIVERSITY OF APPLIED SIENCE

Further books

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