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Virtual Worlds: A Business Guide - A Business Guide

Virtual Worlds: A Business Guide - A Business Guide

of: Ben Lorica, Roger Magoulas

O'Reilly Media, 2009

ISBN: 9780596520915

Format: PDF

Copy protection: DRM

Windows PC,Mac OSX Apple iPad, Android Tablet PC's

Price: 296,29 EUR

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Virtual Worlds: A Business Guide - A Business Guide


What's the real business opportunity in Second Life and other virtual worlds? What trends and innovations point the way to success? Why have some high-profile virtual worlds flopped? You'll find answers in this report.Topics Include:An in-depth look at Second Life: usage & engagement data, economic activity, goverance & intellectual property, hot buttons (griefing, cyber sex), demographics, popular sitesVirtual Worlds, the Next Generation: what children's engagement in virtual worlds tells us about the future of the medium.The best of both worlds: fascinating new applications that combine data from real and virtual worlds to give us a better realityVirtual Worlds: A Business Guide examines the major players in the space, assesses what businesses are doing now, and lays out success strategies for doing business in virtual worlds.