Search and Find

Book Title

Author/Publisher

Table of Contents

Show eBooks for my device only:

 

User Generated Branding - Integrating User Generated Content into Brand Management

User Generated Branding - Integrating User Generated Content into Brand Management

of: Ulrike Arnhold

Gabler Verlag, 2010

ISBN: 9783834988577 , 451 Pages

Format: PDF, Read online

Copy protection: DRM

Windows PC,Mac OSX Apple iPad, Android Tablet PC's Read Online for: Windows PC,Mac OSX,Linux

Price: 103,52 EUR



More of the content

User Generated Branding - Integrating User Generated Content into Brand Management


 

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

Dr. Ulrike Arnhold holds a PhD in business administration from Prof. Dr. Christoph Burmann's Chair of Innovative Brand Management at the University of Bremen. She works as a brand strategist in luxury goods.