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Business relationships in China and Guanxi

of: Boris Klotz

GRIN Publishing, 2007

ISBN: 9783638628921 , 11 Pages

Format: PDF, ePUB

Copy protection: DRM

Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Apple iPod touch, iPhone und Android Smartphones

Price: 13,99 EUR



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Business relationships in China and Guanxi


 

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Macquarie University, course: Asian Business Environments, 22 entries in the bibliography, language: English, abstract: The Chinese market becomes more and more attractive for Western companies. Thats what everybody nows. But only a few know how diffcult it really can be to do business in China. The business transactions in this country are far more relianced on close personal relationships. 'Guanxi' is everywhere and a important part of a succesfull start in China. This work will explain what's behind this mysterious word, how to build it and how to succesfully use it in the Chinese business environment.